2012年2月26日

The Godfather Wars


 
In manyways, the men who made The Godfather—director Francis Ford Coppola, producer Al Ruddy, Paramount executives Robert Evans and Peter Bart, and Gulf & Western boss Charles Bluhdorn—were as ruthless as the gangsters in Mario Puzo’s blockbuster. After violent disputes over the casting of Marlon Brando and Al Pacino, they tangled with the real-life Mob, which didn’t want the movie made at all. The author recalls how the clash of Hollywood sharks, Mafia kingpins, and cinematic geniuses shaped a Hollywood masterpiece. Plus: Video, more photos, and the late-breaking story of how a Jersey family mentored the cast.
by Mark Seal
Francis Ford Coppola, at right, directs Marlon Brando and the cast in the wedding scene at the start of
Francis Ford Coppola, at right, directs Marlon Brando and the cast in the wedding scene at the start of The Godfather. By Steve Schapiro.
During the 1960s, a dirty, loaded word came into currency: Mafia. It signified one of the most terrifying forces on earth, the Italian-American faction of organized crime, and naturally the men who headed this force wanted to keep the word from being spoken, if not obliterate it altogether. When it became the basis of a best-selling book, and the book was sold to the movies, those men decided that they had to take action.
Video: Mark Seal discusses the movie makers and mobsters behind The Godfather. Plus: Set photographer Steve Schapiro’s photos, and the late-breaking story of how a Jersey family mentored the cast.
It all began in the spring of 1968, when a largely unknown writer named Mario Puzo walked into the office of Robert Evans, the head of production at Paramount Pictures. He had a big cigar and a belly to match, and the all-powerful Evans had consented to take a meeting with this nobody from New York only as a favor to a friend. Under the writer’s arm was a rumpled envelope containing 50 or 60 pages of typescript, which he desperately needed to use as collateral for cash.
“In trouble?,” Evans asked.

And how. Puzo was a gambler, into the bookies for ten grand, and perhaps his only hope of not getting his legs broken was in the envelope—a treatment for a novel about organized crime, bearing as its title the very word the underworld guys wanted to stamp out: Mafia. Though the word had been in use in its current meaning in Italy since the 19th century, it gained recognition in America in a 1951 report by the Kefauver Committee, a congressional group headed by Democratic senator Estes Kefauver, of Tennessee, created to investigate organized crime. The good news, Puzo claimed, was that the word had never before been used in a book or film title.
“I’ll give you ten G’s for it as an option against $75,000 if it becomes a book,” Evans remembers telling the writer, more out of pity than excitement. “And he looked at me and said, ‘Could you make it fifteen?’ And I said, ‘How about twelve-five?’”
Without even glancing at the pages, Evans sent them to Paramount’s business department, along with a pay order, and never expected to see Puzo, much less his cockamamy novel, again. A few months later, when Puzo called and asked, “Would I be in breach of contract if I change the name of the book?,” Evans almost laughed out loud. “I had forgotten he was even writing one.” Puzo said, “I want to call it The Godfather.
Sitting in his Beverly Hills home, Evans clearly relishes describing the modest birth of a modern epic. Mario Puzo’s book became one of the best-selling novels of all time and later a classic movie that revolutionized filmmaking, saved Paramount Pictures, minted a new generation of movie stars, made the writer rich and famous, and sparked a war between two of the mightiest powers in America: the sharks of Hollywood and the highest echelons of the Mob.
“When the legend becomes fact, print the legend,” a reporter says in John Ford’s towering 1962 Western, The Man Who Shot Liberty Valance. So what if Mario Puzo later contended that the meeting hadn’t taken place as Evans describes it, or if Variety editor Peter Bart, who was then Evans’s vice president in charge of creative affairs, says today that Puzo’s pages first came to him, not Evans? This was a project born in violent arguments among its creators and forged by the gun as much as the camera.
“Let’s go to bed,” Evans says, leading me through his Hollywood Regency home to his bedroom, where so many starlets have slept that, in the producer’s heyday, his housekeeper would place the name of the previous evening’s conquest beside his coffee cup on the breakfast table so that he could address her properly. Since his screening room burned down, in 2003, Evans has taken to showing films in his bedroom.
As we lie side by side on a fur coverlet, the room swells with Nino Rota’s famous score, and soon the screen fills with the face of Don Corleone on the day of his daughter’s wedding. “It’s the best picture ever made,” Evans says of the film that he claims “touched magic” and, in the process, almost destroyed him.

Smell the Spaghetti

Published in 1969, The Godfather spent 67 weeks on the New York Times best-seller list and was translated into so many languages that Puzo said he stopped keeping track. Paramount had bought a blockbuster cheap, but the studio bosses didn’t want to make the movie. Mob films didn’t play, they felt, as evidenced by their 1969 flop The Brotherhood, starring Kirk Douglas as a Sicilian gangster. Evans and Bart, however, thought they knew why: the Mob films of the past had been written, directed, and acted by “Hollywood Italians.” To make The Godfather a success—a film so authentic the audience would “smell the spaghetti,” in Evans’s words—they would need real Italian-Americans to produce, direct, and star.
But in the first of endless contradictions in the making of the film, they chose Albert “Al” Ruddy, a non-Italian, to produce. A tall, tough, gravel-voiced New Yorker, he had recently muscled a crazy idea for a comedy about a Nazi P.O.W. camp into the hit TV series Hogan’s Heroes. Whatever his artistic talent may have been, Ruddy was known for being able to get a movie made cheaply and quickly.
“I got a call on a Sunday. ‘Do you want to do The Godfather?,’” Ruddy remembers. “I thought they were kidding me, right? I said, ‘Yes, of course, I love that book’—which I had never read. They said, ‘Could you fly to New York, because Charlie Bluhdorn [chairman of Paramount’s parent company, Gulf & Western] wants to approve the director and producer.’ I said, ‘Absolutely.’ I ran down to a bookstore, got a copy of the book, and read it in an afternoon.”
In New York, Ruddy met the fire-breathing, profanity-spewing Austrian tycoon Charles Bluhdorn, the acquisition-mad empire builder who had bought Paramount in 1966. “His exact line to me is ‘What do you want to do with this movie?,’” Ruddy says.
Ruddy had carefully marked up the book with notes, but since he had heard rumors that Bluhdorn and Gulf & Western had had dealings with the Mob, he decided to go with his gut, street fighter to street fighter. “Charlie, I want to make an ice-blue, terrifying movie about the people you love,” he said. Bluhdorn’s eyebrows shot skyward and his grin grew wide. “He bangs the fucking table and runs out of the office.”
Ruddy had the job.
The plan was to make the movie down and dirty, set in the 1970s rather than a period piece, because period was expensive, and the budget for The Godfather was $2.5 million. As the book’s popularity grew, however, so did the budget (to $6 million), and so did the executives’ ambitions. Bluhdorn and Paramount’s president, Stanley Jaffe, began interviewing every possible superstar director, all of whom turned it down. Romanticizing the Mafia would be immoral, they declared.
Peter Bart pushed to hire Francis Ford Coppola, a 31-year-old Italian-American who had directed a handful of films, including the musical Finian’s Rainbow, but had never had a hit. He felt that Coppola would not be expensive and would work with a small budget. Coppola passed on the project, confessing that he had tried to read Puzo’s book but, repulsed by its graphic sex scenes, had stopped at page 50. He had a problem, however: he was broke. His San Francisco–based independent film company, American Zoetrope, owed $600,000 to Warner Bros., and his partners, especially George Lucas, urged him to accept. “Go ahead, Francis,” Lucas said. “We really need the money. What have you got to lose?” Coppola went to the San Francisco library, checked out books on the Mafia, and found a deeper theme for the material. He decided it should be not a film about organized crime but a family chronicle, a metaphor for capitalism in America.
“Is he nuts?” was Evans’s reaction to Coppola’s take. But with Paramount pushing to sell the rights to the book for $1 million to Burt Lancaster, who wanted to play Don Corleone, Evans felt that he had to act fast or lose the project. So he dispatched Coppola to New York to meet with Bluhdorn.

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